Cause & Effect Marketing offers an integrated approach to marketing, providing organizations with enhanced focus, relevance, and impact, leading to growth. Our list of services include:
culture-building and internal engagement
marketing public relations
message development and messenger training
community collaboration and engagement
fund development, and
What our clients say
“I’ve spent thousands of hours on continuous learning. So I’m skeptical when someone says she can help me. But Joni has overcome my skepticism. She challenges assumptions and goes past the outer layer of who you are, into the inner layer of who you are. Some will try to defend against that intrusion, but she knows how to make you feel curious rather than vulnerable. The curiosity becomes excitement, allowing you to more clearly see what you want and what you need to do to move forward. She can literally turn your ideas into gold. You would be very fortunate to work with her.”
- Hubert Lau, CEO, BIXSco Inc.
“We were doing great work, but were a very under-the-radar-secret. We knew we had to up our game in terms of how we presented ourselves to the world. We asked Joni to work through that process with us. Joni did her work and the magical moment for us was when she was able to say not only “this is who you are,” but “this is what it means.” Without Joni’s efforts we would still be looking at growing here and there. Instead, we’re double the size today than we were before we started this work. We’re able to attract new resources and are helping to remove the word “vulnerable” from every individual in Calgary and we’re doing that a big piece of that is thanks to the way we understand ourselves, and Joni helped us do that.”
- Corey Olynik, frmr Chair of The Alex
“Joni’s support of the To This Day Project helped us gain international attention and 100,000 shares per minute following our launch, allowing us to promote the issue of bullying to a wide and influential audience and leading to Shane being asked to speak at the TED National Conference. Joni, thanks so much–your work was outstanding!”
- Christi Thompson and Shane Koyczan
“As the Calgary lead for our Shop the Neighbourhood campaign, Joni set the bar high. As we took the campaign national, Calgary stood out among other Canadian cities for its level of engagement. We enlisted a number of influential community leaders to help us promote the campaign, and participation by the entire community—including media, businesses, and BRZs went well beyond our expectations. Thank you Joni for a wonderful result!”
- Francois Ramsay, Senior Vice-President, Yellow Pages.