The study of organizational behaviour highlights the difference between market orientation and brand orientation.Read More
Author Robert Cialdini has said that the most malignant threat to our collective well-being comes from people who understand the principles of social psychology, and consciously use them against us.Read More
Perceived self-efficacy is a measure someone's belief in their ability to influence the world. Efficacy links knowledge and action. It's foundational for human motivation, performance, and emotional well‐being and self-esteem.Read More
My son's school held a business fair this week. Students as young as seven had to conceive of a business idea, write a business plan, and sell their products to the publicRead More
Researcher Raj Sisodia compared the performance of S&P 500 companies between 1998 and 2013. Those that operated with ‘a clear and driving sense of purpose’ outperformed their less noble competitors by a factor of fourteen.Read More
If you want to get people to do something you have to get them to feel something first.
Organizations work hard at planning and implementing strategic marketinginitiatives. But one of the biggest barriers to success is often overlooked: the existence and strength of shared organizational values.Read More
I'm presenting to a management team of a public company soon. The goal is to help retain and attract investors, and enhance investor confidence, through communication. Here's part of what I'm going to say:Read More