Process & Services

Research

  • Our 360-degree qualitative interview process with employees, funders, clients, and partners identifies what makes your organization great and shows you how to build a sector-leading mission-minded brand. This process has helped clients grow program and organizational funding by 2-8x.

  • Using a combination of academic and quantitative research, we’ll help you understand and engage your target audience with brand and message strategies that drive engagement and deliver behaviour change.

    Strategy

  • Engaging an audience takes more than influencing what people think or believe. It takes understanding what they already want – and helping them get it. Based on research, we define strategies for measurable behaviour change and positive social impact. We also identify barriers to support, such as gaps in trust and messenger credibility that can decrease engagement and undermine success.

  • The strategy provides clear direction on message framing, creative concepts, and possible outcome measurements. Understanding how to evaluate and report outcomes is the key to impact and influence. Our clients have multiplied their funding and influence through our effective evaluation strategies.

    Curriculum Design

  • Joni is a popular post-secondary and professional development instructor who has trained learners across there continents on diverse topics ranging from social marketing to public affairs communication and governance.

Let's talk.