Are you ready to grow?
Amplify your impact with our masterclass in social purpose marketing.
Best practices
Rooted in best practices, this course teaches strategies that drive positive change.
Real world impact
Includes eight-90-minute interactive sessions, personal assignments, and one-on-one coaching.
Personal instruction
These strategies have fuelled bigger impact, greater engagement, and dramatic revenue growth.
Go next level. What you’ll learn:
How to discover the real value of your work
Your hidden brand attributes
New strategies for marketing your purpose-driven brand and building your internal culture
The behavioural determinants that promote positive change (and avoid unexpected consequences)
How to co-design, plan and execute for impact
Better ways to measure and report
Grow your organization and your career with an online learning adventure!
For executives to emerging leaders, this course helps change-makers become even better forces for good.
This course is for people in all sectors who plan, promote, or fund social impact initiatives. It will challenge your assumptions, help you re-think your approach, and inspire even greater impact.
Our framework has been shared with purpose-driven leaders across North America, Europe and Australia.
MEET YOUR FACILITATOR
Few people know how to help purpose-driven leaders understand and achieve their mission better than Joni Avram. With a Master’s in Behavioural Science, and 20+ years as a marketing public-relations practitioner, Joni helps organizations rethink their work, amplify their impact, and grow dramatically. In this course, she shares her unique methods for delivering impactful purpose-driven marketing and social impact programs. A top-rated post-secondary instructor, Joni has guided government, not-for-profit, and business sector leaders from around the world. Now, it’s your turn.
Learn how to grow your confidence
I’ve noticed a common challenge in purpose-driven marketing. Many people and organizations struggle with one big thing: confidence. The biggest reason for lack of confidence? Lack of clarity. Getting clear on what you do, how you do it, or what impact you are having is the key to gaining confidence that leads to growth.
https://causeeffect.ca/masterclass/#video/p>
Learn how to grow your impact
Some in the social sector say lack of money is their biggest challenge. I would argue a bigger problem is credibility. The global public sees the not for profit sector as ethical but only marginally competent. That’s why tangible proof of impact is critical. Funding flows to programs that work — and to leaders who know how to make change happen. That’s why getting clear on your outcomes helps amplify impact.
What you get:
Eight 90-minute interactive online sessions delivered live. (Timing may be adjusted as needed by cohort).
Weekly lessons and downloadable worksheets.
Immediate access to recordings.
Up to two private working sessions with Joni.
Pre-written email to support your professional development request.
Access to a growing community of practice within the wider community.
Course Outline — Oct 17 thru Dec 5, 2025
Session 1: Deep listening: Discovering Your Brand’s Secret Sauce
Session 2: Beyond story: New strategies for Marketing
Session 3: Managing Myths & Misinformation
Session 4: Putting it Together: Cohort Intensive
Session 5: Rethinking Social Impact
Session 6: Go beyond Awareness-raising
Session 7: Designing & Evaluating Change
Session 8: Putting it Together: Cohort Intensive
Registration for the fall 2025 cohort is now open.
Join Waitlist<
$599.00*
*or pay what you can, even $0.