You're leading change. Is anybody following? 

Since 2007, we’ve helped organizations lead and grow in a changing world. We combine marketing with social science to build magnetic brands that outperform.

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Marketing that works.

We help organizations understand what makes them special and teach them how to build a culture that consistently delivers it.

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Leaders who lead.

People care as much about who you are as what you have to say. Our brand and reputation strategies help leaders understand the essence of leadership, so they can grow their organizations beyond their four walls.

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Cause & Effect Marketing is in a category by itself.
— Alison Pidskalny, CEO, Fort Calgary

Meet Joni

A creative strategist and big thinker, Joni has been supporting business and community leaders for over twenty years.