Understanding and measuring organizational values is a key element of marketing success.
Organizations work hard at planning and implementing strategic marketing initiatives. But one of the biggest barriers to success is often overlooked: the existence and strength of shared organizational values.
If staff see a marketing initiative as contrary to common values, they'll resist. If they see a marketing initiative as congruent with their values, they'll engage. That's why measuring and understanding shared values is an important first step in any marketing plan.
How well do you understand your organizational values?