Client and Colleague Comments

Our challenge was to look like one organization yet tell our story about our growing programs and the reputation we have for “getting it done” in health and housing. Joni and her team at Cause & Effect assessed our place in the marketplace by surveying our communications tools, messages and audiences. She pulled together the information she collected and presented a brand that will help The Alex build its awareness and presence in the community. Not only that, Joni cares and has become one of our greatest fans for the work we do. Thanks to Joni, we now have a roadmap that sets us up for success in all our communications activities.

Sheryl Barlage
Director of Communications and Fund Development
The Alex

 

Planning, execution and impeccable communication skills and insight sums up my experience with Joni and her team at Cause & Effect Marketing. Joni was instrumental for the successful launch party for the W. Brett Wilson Centre for Entrepreneurial Excellence at the University of Saskatchewan. The event attracted over 500 guests, received tremendous media publicity and created a one of kind memorable event for Saskatoon, the Centre and the University. The goodwill established through the event is priceless! Sponsors, supporters, and mentors have stepped forward to help our students and the Centre in record time and numbers. Thank you Joni, not only are you great at what you do, you are a wonderful person to work with...icing on the cake!

Sanjeev Singh
Director, W. Brett Wilson Centre for Entrepreneurial Excellence

 

I have really enjoyed working with you both and know that I never could have done it without your help. You are both great at what you do and I think it is rare you meet people who truly “get” the cause. You nailed the meaning of HomeFront, which is not always an easy task and I was happy to have you represent us publicly.

Erin Schink
HomeFront

 

I wanted to reiterate our pleasure in working with you on this event. While your experience and thoughtful hand (together with our own Erin Schink) was evident in various respects, we particularly appreciate your leadership in arranging the media partnership with the Calgary Herald.

The resulting coverage of the Herald on domestic violence was very valuable in heightening the public awareness of this critical issue prior to the event itself, which then extended the message.

We look forward to working with you again.

Yours very truly,

Brian Felesky
Co-chair, Homefront

 

Joni's insight, attention to detail, and professional approach are unmatched in my experience. She is what most PR professionals aspire to be.

Daryl Zerr
Media Consultant & Former CBC Journalist

 

Joni has a unique and invaluable awareness of the relationship between her clients and the world in which they operate. She is sensitive to the smallest details, with an unusual ability to sense exactly what her client needs…. Her broad experience in the Canadian health care environment and her extensive network of contacts in media and government helps her provide relevant and meaningful 'real world' counsel.

Gimbel Eye Centre

 

I have worked with Joni in two separate advisory groups. She brings unique skills that range from a broad strategic thinker to someone who understands at the micro-level how to connect an issue with the appropriate target. Her style can be characterized as high quality versus quantity. She is a highly professional person and a treat to work with.

Herb Pinder, Jr.
President, Goal Group of Companies

 

As a media coach, one of the most difficult aspects of working with a client is breaking down walls and creating a safe, open atmosphere. Joni knows that intangible and it made for one of the most productive coaching sessions I've ever been involved with. She is well-prepared, professional, creative, media savvy and instinctive. It's that combination of pragmatism and preparation, along with a good dose of humor, that makes Joni someone you want on your side…. I hope to work with her again.

Chris Durham
Former TV News Anchor, Broadcasting Instructor & Media Coach

 

When we brought in a former New Zealand finance minister to speak to a lunchtime audience in Calgary, we handed the ball to Joni. She handled the event with great professionalism. We highly recommend her services.

Peter Holle
President, Frontier Centre for Public Policy

 

Joni is a thoughtful and articulate professional who has repeatedly demonstrated an ability to very quickly focus on the essentials. She works closely with clients to understand and/or formulate their goals, and find ways to cost-effectively execute them.

Jeff Adams
Director of Communications & Creative Services
Samaritan's Purse - Canada