Competing in the Good Works Marketplace:

In 2009, there were about 9,000 foundations in Canada with assets of $34 billion and over 70,000 more charitable organizations. <more>

The Case for "Philanthropic Marketing"

Most foundations focus on targeted and effective giving. But research shows that very few use effective communication to leverage the impact of their giving. <more>

Brand Reputation: Standing Out from the Crowd

One of the clearest findings from research is the need for individual foundations to clearly articulate who they are and what they want to do (some call this their theory of change) <more>

Building Profile

To be effective, research suggests that foundations should focus on building their profile and establishing direct and open lines of communication with audiences that matter most. <more>

Showing Results

Having clear goals gives foundations a measuring stick for their own performance, and allows them to demonstrate their value in tangible ways. <more>

The Philanthropic Marketing Process

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The Path to Enduring Greatness

Not everyone who enters the not-for-profit world will become the kind of leader who leaves what author Jim Collins calls a legacy of enduring greatness. <more>